SEO (Search Engine Optimization)

Content Creation
Original Content. Absolutely No Plagiarism, Content Spinning, Other Shortcuts, or Gimmicks
Press Releases
Provide us news topics and relevant details and our content writers will craft press releases making sure your business is shown in a good light while improving the online visibility of your business.
Can’t figure out newsworthy topics for your press releases?
No problem.
We will work with you and help you dig out newsworthy topics. There are at least 49 different newsworthy topics to syndicate on press releases and a few of them are sure to be relevant for your business.
PS: Press releases are written by native English writers in Canada and the US.
No keyword stuffing. We keep it natural so that your press releases get wider coverage in online media.
PPS: Press releases will be sent for your approval before they are distributed online.
Blog Posts for Your Blog
Blog posts are weaved around target keywords and there is absolutely no keyword stuffing. Posts are published on your blog each month.
PS: Blogposts will be sent for your review and approval before they are published on your blog.
Content for Guest Blogging
Guest posts are sent to third-party bloggers for creating links from blogs relevant to your niche. Guest blogging opportunities are *scarce*. We will make every attempt to get links from guest posts by publishing them on third-party blogs each month, but there is no guarantee of success.
Content for Article Marketing
Articles are weaved around target keywords, but there is no keyword stuffing. Articles are posted on external blogs, Web 2.0 sites, and article directories.

Onsite Optimization
Foundation Stone of Your Site’s Organic Rankings. We Go Further Than Just Cosmetic Onsite SEO.
Comprehensive site-wide audit and optimization. Page-specific optimization of target landing pages at the beginning of the project. Recurs each month thereafter.
Depending on technical feasibility or constraints posed by your website’s CMS, some of the onsite SEO steps mentioned below may not be possible to implement on the site. It’s important to mention here that implementing all the onsite SEO steps mentioned below isn’t necessary for high rankings. It’s the combination of common sense onsite SEO and link building that helps in ranking high in search engines.

-Ensuring Compliance with Google’s Panda Algorithm
Google’s Panda filter, now a part of its real-time algorithm, attempts to prevent low-quality sites/pages from ranking high in its search results. If Panda finds “enough” low quality pages on your site, it will sink the rankings of the whole site and not just low quality pages.
Just as safe driving is essential to reaching the destination, avoiding getting hit by Panda or rescuing the site if it’s already hit is essential to achieving higher rankings.
Staying in the good books of Panda is so important that we will start your SEO campaign with a compressive onsite audit aimed at discovering and addressing any quality issues. Thereafter, our monthly audits will make sure that the site continues to stay in compliance with Panda.
Onsite Duplicate Content Issues
Technical, as well as non-technical reasons, can cause duplicate content. Depending on the situation, we use a variety of methods to get rid of duplicate content.
Onsite Thin Content Issues
Thin or shallow content and blank pages need to be avoided like the plague. They need to be deindexed and/or removed from the searched index. We will take care of it all.
Identification and Removal of Spun / Automated / Boilerplate / Aggregated Content
Search engines do not like these content shortcuts, just like the users don’t. We will find and fix these content faux pas as if they never existed.
Offsite or Cross-Domain Duplicate Content Issues
We will find out if your content appears on other websites (yours or third-party) and let you know so that you can take steps to get the duplicate content removed.
Removal of Irrelevant Content
Believe it or not, it’s a real problem.
If your website ever participated in content swaps, guest blogging schemes in the past, there is some chance that content added in the past wasn’t relevant to your website’s theme. If we discover such content during our audit of the site, we will mercilessly cull it.
Deletion of Irrelevant Links
Though reciprocal linking is fast approaching its deathbed, it refuses to die. Reciprocal link exchange oftentimes results in irrelevant links. If we find such links on your website, we will show no mercy when removing them.
Discovery and Removal of 404 Error Pages
While the presence of 404 error pages doesn’t automatically result in ranking loss, a huge number of them is likely to indicate quality issues with the sites and lower your site’s quality.
Finding and Fixing Broken Links
We will dig into your site to find broken internal and external links and fix them, so they stop their negative influence on your site’s overall quality.
Removal of Excessive Call-to-Action
Low-quality sites know that they have only one shot at selling their products and in their desperation to sell, they end up using call-to-actions such as “buy now” umpteenth time. Google knows this and its Panda algorithm makes sure that sites resorting to this tactic do not rank.
We will reduce the frequency of call-to-actions if we find too many occurrences of it during our audit.
Addition of “Trust” Pages to the Site
If privacy policy and copyright notice are already not on your website, we will add them. Adding these pages to your site is not only good for SEO, but it also improves quality score for landing pages if you run PPC ads in Google AdWords.
De-optimization of Website if the Previous SEO Provider Over-optimized the Website
If your website was over-optimized by your previous SEO provider, we will make the necessary changes to avoid Google’s over-optimization or web spam penalty.

-Content Optimization
Content was, is, and will Continue to be King.
Content optimization makes your existing content work harder for you by pulling traffic for your target keywords. We will thoughtfully optimize the content on landing pages for target keywords. If there is no content on landing pages or if the existing content isn’t likely to help, we will provide recommendations for content addition.
Keyword-Landing Page Mapping
Targeting keywords on the right landing pages is crucial for better rankings and conversion. We will identify a suitable landing page for each target keyword at the beginning of your SEO campaign before proceeding to the next step. We will let you know if your site doesn’t have appropriate landing pages for your target keywords.
Page Title Optimization
Page titles are so critical to your site’s ranking success that if we are asked to optimize only one element of your website, it would be page titles.
Page title optimization includes the natural inclusion of target keywords and your business or brand name for a better brand recall by your prospects and customers or clients.
Meta Description Optimization
Meta descriptions are not a ranking factor, but they tend to impact the click-through rate (CTR) from search engine result pages (SERPs). We optimize meta descriptions of target landing pages to improve CTR from SERPs for a better quality of traffic.
Deletion of Meta Keyword Tags
Meta keywords are not taken into account for ranking webpages by Google. Instead, Google is likely to penalize web pages for spam if the meta keyword tag contains irrelevant keywords. We, therefore, delete meta keywords.
Content Optimization
Smart inclusion of target keywords in existing on- page content of landing pages without compromising the soul of the copy. This is done carefully. Very carefully.
Recommendations for Content Addition
To state the obvious, content continues to be king.
If your website doesn’t have landing pages suitable for your campaign’s target keywords, we will let you know. If the keywords have suitable landing pages, but the content on them lacks focus or is too short to be of any consequence for SEO, we will let you know that too.
Content addition is best done by business owners, as they know their business and target audience like the back of their hands. We will let you know what needs to be done for each keyword to help you work with your team or content writer for content addition on landing pages.
Image ALT Tag Optimization
Not being visible, image alt tags are susceptible to keyword stuffing or spamming by SEO companies, but we appreciate that Google engineers are smart enough to know and factor this into their ranking algorithm. Like everything else, we keep things visibly neat even when optimizing this ‘invisible’ attribute.
H1 / H2 Heading Tag Optimization
Page headings are important for readability and conversion. Unnatural insertion of keywords can put off your prospects and prompt them to leave your website even before they start navigating it. Careful optimization of headings tags is important not only for readability and conversion but also for your brand.
Internal Linking Improvement
Internal links are important for crawl efficiency, content discovery by search bots, and search engine rankings. They are important for usability too. We optimize internal links, keeping all these in mind.
Link Anchor Text Optimization
Anchor texts of internal links are important for rankings. They also hand guide website visitors to different sections and pages of your website. This leads to more page loads per visit, more time spent on your website and more exposure for your products and/or services.
We take a holistic view when optimizing link anchor text.
Linking out with Co-citation Links
Linking out judiciously to on-topic, authority pages helps rankings of the pages giving out links. We will provide co-citation links from on-page content where it makes sense.

-Technical Onsite SEO
The Stuff that Could Seriously Hamper Your Site’s Organic Rankings, if Left Unaddressed
PageRank, Structured Data, Canonicals, Search Bots, Robots File, XML, HTML, 301, 302, 404, and Their Cousins. We eat, drink, play, and sleep with them – six days a week.
Crawl Efficiency Improvement
Inefficient crawling not only leads to wasted server resources, but it may also come in the way of indexing pages that matter to your business. We will prevent Googlebot from crawling the pages that don’t need to be crawled so that it spends energy on crawling the pages that need its attention.
Resolution of Canonical Issues
The availability of the same content on different pages due to technical or other reasons can wreck your site’s rankings. We will take care of canonical issues depending on the nature of the problem.
Prevention of PageRank Split
Linking inconsistency not only leads to duplicate content; it splits PageRank among different versions of the same page. We will make sure to consolidate PageRank or link juice to the preferred version of each page.
Implementation of Structured Data Schema
Schema markup or microdata is added to HTML to improve the way webpages are represented in SERPs. We will add schema markup on addresses, recipes, and product pages if CMS of your website allows their implementation.
Robots.txt Optimization
Robots exclusion protocol communicates with search engine crawlers or bots and specifies which areas of the website should not be crawled. Not optimizing robot.txt well could result in crawl inefficiencies or, worse, exclusion of important pages from being indexed by search engines.
We will carefully optimize your website’s robots.txt file to prevent search engines from indexing directories and pages that shouldn’t be indexed. We will also make sure that the pages that need to indexed are not prevented from being crawled by the robots file.
XML Sitemap Creation and Submission
XML sitemap of your website informs search engine crawlers about the pages on your site that they might not otherwise discover and index.
We will create an XML sitemap if your website already doesn’t have one. If it does, we will update the sitemap and make sure it is sanitized of the exclusions in the robots.txt file.
Search Results in Search Results – A No No
Google is against the indexing of internal search results and auto-generated pages in its index. We will make sure this is taken care of.
Recommendations for Page Speed Improvement
Fast loading pages are important for better rankings, but they are critical for user experience and conversion of traffic into sales, as visitors abandon slow-loading pages leading to loss of traffic and eventually, potential business opportunities.
Speed of a website is a result of how it was originally designed/coded. Making fundamental changes to the design and code to improve page speed is beyond the scope of SEO projects. Such changes are made best by web designers / developers of the site.
We will make recommendations for improving your website’s speed, which you can forward to your web developer for implementation.

-Removal of Onsite Spam
Negative Signals Give Bad Vibes to Search Engines
In the age of multiple spam filters and thousands of human reviewers, culling negative signals is critical for better search engine visibility. We will make sure your site is squeaky clean after we run it through our SEO machine.
Detection and Removal of Spam
Onsite spam comes in many flavors: cloaking, hidden text, single-pixel links, boilerplate text, doorway pages, sneaky redirects, auto-generated content, etc. Sometimes it’s intentional and sometimes it’s not. Whatever the reason for its existence, it needs to be removed and we will do so.

Offsite Optimization